Skinny Steve: Wants you to take notice!
This month Joe Miller, a Solent University final year student is undertaking some Guerrilla marketing to try and raise awareness for the homeless and The Society of St James – Southampton’s largest homeless charity.
‘Guerrilla advertising’ is a non-traditional, cheap method of generating awareness that works by grabbing, and subverting people’s attention when they least expect it. It has a surprise element and is often ambient.
St James’ guerrilla campaign involves a homeless skeleton who goes by the name of Skinny Steve, and who has been moving around from place to place in the town in recent weeks creating awareness and generating hype with his message ‘how long until you take notice’? Skinny Steve gives a fun but serious point that too many people ignore the homeless and they must take action before it is too late.
“Far too many people have a stereotyped view of the homeless and how they act, including me, we do not look at them at the same level and its extremely problematic. I am working with Society of St James because I feel it is time to get people to take notice of the homeless, remove the stigma and blame attached and encourage everyone to try and make a real difference”
-Joe Miller, Southampton Solent
You can find out more about what Steve has been up to by Liking his facebook fan page.